Behind a project there is always a story. AB AETERNO’s began in 2012 while Marco Tommasoni was in Australia. During a visit to a natural reserve, Marco developed the idea of watch entirely made of natural materials. And thus, the concept for the first series of AB AETERNO watches was born. In order to test the reaction of public and watchmaking experts, Marco took part in the Reed Gift Fair in Sydney, winning the award of the best start-up. Today AB AETERNO is based in Italy with a worldwide distribution and is committed to always produce high quality, innovative and eco-sustainable timepieces.