Giambattista Valli launched a new label at Milan Fashion Week called Giamba. The new line - which will exist simultaneously with his eponymous label - will be more playful, according to the designer.
"It's another side of the same coin," Valli said. "There is also an underground side in me and in my designs that you will see in the Giamba line. I've been thinking about it for a while and waited for the right time, and now it's matured. I am really very happy. I feel the need to dress women in general, and Giamba is a little more intimate."