Once upon a time, two women created the cutest velour hoodies and matching drawstring pants. The line was called Juicy Couture and every starlet in Tinseltown had to have one. Soon after, so did the rest of the world. Now the once little brand has blossomed into a fashion empire, complete with clothing, shoes, jewelry, handbags, and most recently, fragrance. Adopting the whimsical, feminine charm that makes the label's clothing and accessories so irresistible, the signature fragrance offers brand loyalists and newcomers alike another way to dress in Juicy Couture.