MASSIMO GIORGETTI WAS BORN IN RIMINI IN 1977. FASHION WAS AN EARLY PASSION TO HIM. AFTER HIGH SCHOOL LEAVING QUALIFICATIONS IN ACCOUNTING HE FIRST STARTED WORKING FOR THE MOST IMPORTANT BOUTIQUES IN RICCIONE AND IN SHOW ROOMS DISTRIBUTING INTERNATIONAL BRANDS.
His expertise firstly developed within commercial environment (floor salesman, salesman) and then in designing ones (creative consultant for capsule projects). His carrier is broad and assorted and it allows him to develop a vision of fashion product from a designing perspective as well as a commercial and strategic ones. He has been a creative since 2004 when he settles himself as a professional designer. 2008 is the turning point year and in partnership with Paoloni Group, he starts his own MSGM brand. These may not be the best times for the fashion system but sometimes willpower overcomes economic trend.