An innovative art exhibition entitled the “Fashion Dream House” opened at Salam Stores in Doha over the weekend, featuring colourful installations by celebrated Qatari artist Noor Abuissa. The exhibit was designed to mark the arrival of the Spring Summer 2016 (SS16) collection, inspired by the season’s pastel colours and Noor’s own unique designs. The installations will be on display at the Gate Mall through May 31st.
To mark the launch of the exhibition, Salam Stores held a public event to celebrate art and fashion, which attracted over 200 visitors and featured attendance by Salam International Deputy Chief Operating Officer AbdulSalam Abu-Issa. Guests had the chance to step into the “Fashion Dream House”, which features life-size arrangements of various rooms from a house setting, including a living room and a patio. Each room was co-designed by Salam and Noor, using some of her own art and SS16 collection pieces to create colourful, inspiring settings.
“Salam Stores and I wanted the exhibition to be a true extension of the Spring Summer 2016 collections, which are inspired by pastel colours. To us, these evoked fun, soft and playful feelings, conjuring memories of childhood. What better way to present these than through installations inspired by a dollhouse? That is where the idea behind the “Fashion Dream House” emerged. The team at Salam Stores and I chose scenes from a house setting and infused them with colourful, dreamlike designs from the SS16 collections,” Noor said explaining the inspiration for the exhibition.
Salam Stores has a long history of bringing unique experiences to its guests, starting with its first store in the 1950s, originally set up as a photo studio for Qatar’s Emir by its founder Abdul Salam Mohammed Abu Issa. Since then, Salam Stores has built its reputation on delivering an unparalleled shopping experience to its customers, while becoming one of Doha’s go-to shopping destinations by offering an innovative and outstanding in-store assortment.
“Salam Stores has a long history that is intertwined with artistic endeavours since our beginnings as a photo studio. We are proud to continue in that tradition and inspire and attract young Qatari artists, giving them new avenues for growth. I look forward to welcoming residents and visitors to Qatar throughout the two-month-long exhibition to enjoy the “Fashion Dream House” and our exclusive offerings,” said AbdulSalam Abu-Issa, Deputy Chief Operating Officer of Salam International.
Salam Stores is one of the Middle East’s oldest and best-known fashion and lifestyle brands. As a leading market retailer with a distinct identity offering visitors a variety of unique shopping experiences, Salam carries more than 450 of the world’s top designer labels, with many being exhibited as part of the “Fashion Dream House” collection.
During the launch event, over 200 people enjoyed offerings from partners and sponsors, including manicures from Diva Lounge Spa, makeovers from official beauty sponsor Lancôme, delicious canapes from Eatopia, live entertainment from the world-renowned Philharmonic Orchestra and personal styling sessions from the event’s media sponsor Grazia magazine.